Building in Public: Why I Started Writing

After 16 years of building products — from Nollywood’s first streaming platform to restaurant tech in Lagos — I’m finally sitting down to write about it.

Not because I have all the answers. But because the questions I’ve been sitting with are worth sharing.

Why Now?

There’s something uncomfortable about being a product leader who doesn’t write. You spend your days synthesising, prioritising, communicating — but rarely in a form that outlives the next sprint cycle.

I want to change that. One musing at a time.

What You’ll Find Here

Writing about what I’ve learned building products in contexts where the rules don’t apply. African markets, constrained infrastructure, users who need tech to work the first time because there is no second chance.

And beyond that: the homelab I’ve been quietly building, the AI tools reshaping how I work, and the things I’m figuring out as I go.

Welcome.